Monday July 13, 2009
Michael Ritchie is the Executive Producer/ Managing Director of Australia’s most respected production company, Revolver, known for its undying commitment to produce both original and innovative, high end work.
Michael’s career began in the mid 80s, where he worked his way to a sort out position of Head Of Television at Ogilvy in Sydney, at the tender age of 25. After 10 years on the agency side and a successful stint working as a Regional Head Of Television at DDB in Hong Kong, Michael moved in to production joining Sydney based Pod Film, where he was made a partner in 1997. In his time with the company, Michael saw Pod grow to become one of the most innovative production companies in the region at that time.
1999 saw his most successful collaboration, with director Steve Rogers, when he joined Revolver. Since then Michael has received pretty much every international award there is, in the way of recognition at Cannes, D&AD, Clio, One Show and AWARD. He has twice been approached by Baz Luhrman, to produce the only advertising campaigns Baz has ever done – one of which was the Chanel No.5 film, starring Nicole Kidman. He is also the Deputy Chairman of AWARD, the most recognised industry body in this country.
Michael has forged international alliances with some of the most influential production companies in the world, from Biscuit Filmworks in Los Angeles, to Les Telecreatures in Paris. He has produced work for a range of advertising clients, including Nike, Tourism Australia and James Boags, as well as producing music video’s for the likes of Radiohead, The Presets and Beck.
Words by The Groop
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